Burger King® Brand Identity Guidelines Visual Identity Applying Our Logo 086 Grid System & Layouts Applying Our Logo 1 3 27 27 30 30 Our logo is generally applied in the This is a headline bottom right corner. The width of This is a subhead, the logo should be 2x the margin next to the headline. This is body copy, potentially used to provide This is size. This ensures our logo scales more information into the offer being illustrated. 27 54 27 proportionally with each application. For billboard use, the logo size can 27 27 be increased for visibility at the 2 discretion at the designer, using this This is a headline page as an optical reference. a headline This is a subhead, smaller than the headline. This is a subhead, same width of the headline. 1 27 x 2 = 54 px 2 27 x 2 = 54 px This is body copy, potentially used to provide This is body copy, potentially used to provide more information into the offer being illustrated. more information into the offer being illustrated. 3 30x 2 = 60 px 27 54 27 30 60 30 TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation