Burger King® Brand Identity Guidelines Visual Identity Applying Body Copy 085 Grid System & Layouts Applying Subheads 1 3 Subheadlines are applied relative This is a headline to the headline. As stated on page 70, This is a subhead, subheadlines should be at maximum next to the headline. This is body copy, potentially used to provide This is 50% of the typesize of the headline more information into the offer being illustrated. to ensure proper hierarchy. X 2 This is a headline X X X X a headline X This is a subhead, X smaller than the headline. X This is a subhead, same width of the headline. 1 This subhead is set to take up the vertical space of the headline’s second line. 2 This subhead is set to occupy the same column width as the headline. This is body copy, potentially used to provide This is body copy, potentially used to provide more information into the offer being illustrated. more information into the offer being illustrated. 3 This subhead spans the first two columns of this page, if it were divided into 3 even columns. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation