Burger King® Brand Identity Guidelines Visual Identity Favicon 043 Burger King® Logos Favicon Favicon Favicon Clearspace Our favicon was designed to read “BK” and created as our icon for social media. This design has the unique ability to be legible at small sizes. It should not be used where the full logo would be legible. Note: Favicon should NEVER be used in an alternate colorway. The combination of the two primary colors are essential for the legibility of the ‘B’ and ‘K’. The vertical clearspace is determined by the distance ‘X’, which is the top of the ‘K’ counter to the top of the bottom bun. Favicon to be used once the new visual identity is further established. Contact your Regional Marketing Communication Lead to discuss when the favicon can be launched in your market. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.