Burger King® Brand Identity Guidelines Visual Identity Typography Don’ts 079 Typography Typography Don’ts Taste It is important that we are consistent with Taste our typography throughout our visual Taste identity, and that we do not modify them What’s What’s or use them in off-brand ways. What’s To illustrate this point, some of the more Real Real Real likely mistakes are shown on this page. Do not replace our typefaces or use unapproved fonts. Do not allow the tracking to be too wide. Do not allow the leading to be too large. Taste What’s $6 Real Do not add any effects to the type. Do not use different typeface for pricing. Do not use all caps for more than three words, see typesetting page 72 for rules. TASTE WHAT'S REAL Do not use a typeface from our previous visual brand identity. TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.