Burger King® Brand Identity Guidelines Visual Identity Wordmark 038 Burger King® Logos Wordmark Wordmark (with Registration) While our Primary Logo should be used more often, we do have a Wordmark to be used as additional branding for horizontal formats. It should not be used alone i.e. without other branding elements. Contact your BKC marketing or legal team to determine whether you restaurant signage should contain a registration mark. Wordmark Restaurant Signage only (with no Registration) TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.