Burger King® Brand Identity Guidelines Visual Identity Square Format Layouts 090 Grid System & Layouts Square Format Layouts Instagram posts follow the same layout as our previous grids, but can use centered type if needed. The pt size of the headline and subhead should be adjusted based on the length of copy used, but should always appear proportionately sized. Vertical margins should be adjusted to keep typography optically centered. This is This headline a headline is a little longer This is a subhead, This is a subhead, smaller than the headline. smaller than the headline. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation