Burger King® Brand Identity Guidelines Visual Identity Chinese Wordmark and Primary 042 Burger King® Logos Logo Lockup Clearspace Chinese Wordmark and Primary Logo Lockup Clearspace Clearspace is the minimum distance between the primary logo lockup and wordmark and other visual and verbal elements. The width of our Chinese character defines the minimum clearspace surrounding the logo lockup and wordmark. Note that clearspace on the top and bottom of our Chinese logo lockup is measured from the edges of the logo element in the lockup. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation