Burger King® Brand Identity Guidelines Visual Identity Primary Logo Clearspace 034 Burger King® Logos Primary Logo Clearspace Clearspace is the minimum distance between the logo and other visual and verbal elements. The width of our Burger “U” defines the minimum clearspace surrounding the logo. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.