Burger King® Brand Identity Guidelines Visual Identity Wordmark Color Usage 050 Burger King® Logos Wordmark Color Usage Our wordmark can be used in the primary palette colors only, see page 62. The Fiery Red, Flaming Orange, BBQ Brown. You can also reverse it out of a primary color using the Mayo Egg White. Note: Signage version uses a white background when fabricated out of acrylic or plastic and instead uses softer lighting to emulate the Mayo Egg White. Restaurant Signage Only TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.