Burger King® Brand Identity Guidelines Visual Identity Typeface Overview 068 Typography Typeface Overview Headlines We worked with Colophon Foundry Flame to develop a bespoke, modern typeface family inspired by Burger King® that has Bold Eat Loud a colorful history and irreverent personality. The Burger King® Flame font has been custom created exclusively for Burger King®. You can download this font, free Subheads of charge, for use. Flame Order in with pickup Our proprietary typeface family comes in three styles; a flavorful Bold weight, Regular a confident Regular weight, and a utility or free delivery! Sans weight. This allows us to flex our voice across a wide range of communications while ® keeping a singular and consistent Body Copy Burger King is proud to be fun, proud to be unconventional, brand impression. Flame and proud to be loved for it. We have a rich history of breaking Modification or adaptation of the Flame the rules, marching to the beat of our own drum and carving font is not allowed without the approval Sans out a spot in the world that is wholly our own. Burger King® of BKC’s legal team. creates burgers that are like them: hard to contain. TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.