Burger King® Brand Identity Guidelines Visual Identity Logo Don’ts 051 Burger King® Logos Logo Don’ts The Logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the Logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions. To illustrate this point, some of the more Do not distort or warp the Logo in any way. Do not outline the Logo. Do not add any effects to the Logo. likely mistakes are shown on this page. These rules apply to all elements of the Logo including but not limited to the Wordmark and the Favicon. This list is meant for illustrative purposes, KING and should not be considered an exhaustive list of mistakes Do not change the tone, tint, or opacity of the Logo. Do not rotate the Logo. Do not change the typeface of the Logo. Do not remove “Burger King®” from the Logo. Do not remove the buns from the Logo. Do not use the logo from our previous visual brand identity. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.