Burger King® Brand Identity Guidelines Visual Identity Flame Bold Variable 077 Typography Flame Bold Variable In the Flame Bold weight, when you use caps, we have created variable letters to use when appropriate. The different variable options are Super- Condensed, Regular, and Super-Wide. The variable type is to only be used in applications with a full-page of type. See the layout section page 79 for more guidance. TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.