Burger King® Brand Identity Guidelines Visual Identity Primary Logo with Background 035 Burger King® Logos Primary Logo with Background Film/Photography (with Registration) Restaurant Signage only (with no Registration) We have created a special Primary Logo with a background to use in film and on photography, and for signage. In film or on photography, it uses a mayo egg white background and should be used only when the logo is placed over an image to help retain legibility. In restaurant signage, it uses a white background to appear brighter when fabricated out of acrylic or plastic. Contact your BKC marketing or legal team to determine whether you restaurant signage should contain a registration mark. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.