Burger King® Brand Identity Guidelines Introduction Design Approach 012 Design Strategy Design Approach Make our brand and our food even more craveable Put simply, we want everything we do to evoke the great taste of our food; whether that’s the way we use color, how we photograph products, the shapes and forms of our fonts or the style of illustration we’ve created. We’ve also been inspired by our heritage, the iconic status of the brand and its original logo. We have carried some of that era through to our designs today. It’s a mix of our authentic past and our new exciting future. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation