Burger King® Brand Identity Guidelines Introduction Design Approach 011 Design Strategy Design Approach Design is one of the most essential tools we have for communicating who we are and what we value. But it also plays a vital role in creating desire for our food and maximizing the experience. So as we approached the new design identity, we wanted it to communicate not just our individual, authentic character but our love of, and commitment to our food. We wanted to use design to get people to crave our food; to communicate its freshness, its flame-grilling perfection and above all, its taste. We don’t know if it’s possible to eat design, but if it is, we hope people will want to devour ours. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation