227 which factors should be raised well above the industry's standard? which factors should be created that the industry has never offered? which factors should be reduced well below the industry's standard? which factors can you eliminate that your indus- try has long competed on? — four actions framework — — value innovation — + value – costs eliminate raise reduce create Source: Adapted from Blue Ocean Strategy. bmgen_final.indd 227 6/15/10 5:44 PM