[ Customer Segments An organization serves one or several Customer Segments. Value Propositions It seeks to solve customer problems and satisfy customer needs with value propositions. Channels Value propositions are delivered to customers through communication, distribution, and sales Channels. Customer Relationships Customer relationships are established and maintained with each Customer Segment. [ The 9 Building Blocks CS VP CH Cr 1 2 3 4 bmgen_final.indd 16 6/15/10 5:31 PM