Table of Contents Canvas Outlook Afterword Process Design Patterns Strategy The book is divided into five sections: 1 The Busi- ness Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation . } The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into “the making of” Business Model Generation . bmgen_final.indd 8 6/15/10 5:31 PM