patterns 57 unbundling b usi ness p att erns The concept of the “unbundled” corpora- tion holds that there are three fundamentally diΩerent types of businesses: Customer Rela- tionship businesses, product innovation busi- nesses, and infrastructure businesses. • Each type has diΩerent economic, competitive, and cultural imperatives. • The three types may co-exist within a single corporation, but ideally they are “unbundled” into separate entities in order to avoid conflicts or undesirable trade-oΩs. Def_ Pattern No. 1 [ ref·er·ences ] 1 • “Unbundling the Corporation. ” Harvard Business Review. Hagel, John, Singer, Marc. March–April 1999. 2 • The Discipline of M arket Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Treacy, Michael, Wiersema, Fred. 1995. [ ex·am·ples ] mobile telecom industry, private banking industry bmgen_final.indd 57 6/15/10 5:33 PM