64 Unbundled Patterns μ3 unbundling business Models KP C$ VP CR CH CS KP KA KR R$ C$ Everything in this model is tailored to understanding and serving customers, or building strong Customer Relationships key assets and resources are the customer base and subscriber trust acquired over time Product and service innova- tion, infrastructure acquired from third parties This model aims at generating revenues with a broad scope of products built upon customer trust—the goal is to win a large “share of wallet” Customer acquisition and retention comprise main costs , which include brand- ing and marketing expenses patterns bmgen_final.indd 64 6/15/10 5:34 PM