patterns 65 unbundling business Models w VP CR CH CS KA KR R$ Products and services can be brought to market directly, but are usually delivered through B2B intermediaries focused on customer relationships High cost base due to the battle over creative talent, the key resource in this model activity is focused on lever- aging research and develop- ment to bring new products and services to market Services are usually deliv- ered to business customers The activities and oΩer are focused on delivering infrastructure services revenues are based on low margins and high volume Platform is characterized by high fi xed costs , which are leveraged through scale and large volume patterns patterns patterns patterns VP CR CH CS KP KA KR R$ C$ High premium chargeable because of novelty factor bmgen_final.indd 65 6/15/10 5:35 PM