159 aCtIVIty desIgn 159 Visual Storytelling Activity 1 map your business model • Begin by mapping out a simple, text- based version of your business model. • Write each business model element on an individual Post-it™ note. • Mapping can be done individually or with a group. 2 draw each business model element • One at a time, take each Post-it™ note and replace it with a drawing representing the content. • Keep the images simple: omit detail. • Drawing quality is unimportant as long as the message is conveyed. 3 defi ne the storyline • Decide which Post-it™ notes you will put up fi rst when telling your story. • Try different paths. You might start with Customer Segments, or maybe the Value Proposition. • Basically, any starting point is possible if it effectively supports your story. 4 tell the story • Tell your business model story one drawn Post-it™ picture at a time. Note: Depending on the context and your personal preferences, you may want to use PowerPoint or Keynote. Slideware, though, is unlikely to produce the positive surprise effect of the Post-it™ approach. bmgen_final.indd 159 6/15/10 5:42 PM