patterns 67 the long tail long tail business models are about selling less of more: They focus on oΩering a large number of niche products, each of which sells relatively infrequently. • Aggregate sales of niche items can be as lucrative as the traditional model whereby a small number of bestsellers account for most revenues. • Long Tail business models require low inventory costs and strong plat- forms to make niche content readily available to interested buyers. [ ref·er·ences ] 1 • The Long Tail: Why the F uture of Business Is Selling Less of More. Anderson, Chris. 2006. 2 • “The Long Tail.” W ired Magazine. Anderson, Chris. October 2004. [ ex·am·ples ] Netflix, eBay, YouTube, Facebook, Lulu.com Def_ Pattern No. 2 bmgen_final.indd 67 6/15/10 5:35 PM