256 Business Model Generation focuses on understanding and developing innovative business models, but we’d also like to offer some sug- gestions on implementing new business models, particularly within established organizations. Once you’ve arrived at a final business model design, you will start translating this into an implementation design. This includes defining all related projects, specifying milestones, organizing any legal structures, preparing a detailed budget and project roadmap, and so forth. The implementation phase is often outlined in a business plan and itemized in a project management document. Particular attention needs to be paid to managing uncertainties. This implies closely monitoring how risk/reward expectations play out against actual results. It also means developing mechanisms to quickly adapt your business model to market feedback. 1 2 3 4 5 activities • Communicate and involve • Execute critical success factors • Best practice project management • Ability and willingness to rapidly adapt the business model • Align “old” and “new” business models key dangers • Weak or fading momentum Implement Implement the business model prototype in the field bmgen_final.indd 256 6/15/10 6:00 PM