patterns 89 free as a b usi ness Model free • In the free business model at least one substantial Customer Segment is able to continuously benefit from a free-of-charge offer. • DiΩerent patterns make the free offer possible. • Non-paying customers are financed by another part of the business model or by another Customer Segment. [ ref·er·ences ] 1 • “ Free! Why $0.00 is the Future of Business.” Wired Magazine. Anderson, Chris. February 2008. 2 • “ How about Free? The Price Point That Is Turn- ing Industries on Their Heads.” Knowledge@ Wharton. March 2009. 3 • Free: The Future of a Radical Price. Anderson, Chris. 2008. [ ex·am·ples ] Metro (free paper), Flickr, Open Source, Skype, Google, Free Mobile Phones Def_ Pattern No. 4 bmgen_final.indd 89 6/15/10 5:36 PM