190 desIgn Further readIngs Design Attitude Managing as Designing by Richard Boland Jr. and Fred Collopy (Stanford Business Books, 2004) A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink (Riverhead Trade, 2006) The Ten Faces of Innovation: Strategies for Heightening Creativity by Tom Kelley (Profi le Business, 2008) Customer Insights Sketching User Experiences: Getting the Design Right and the Right Design by Bill Buxton (Elsevier, 2007) Designing for the Digital Age: How to Create Human-Centered Products and Services by Kim Goodwin (John Wiley & Sons, Inc. 2009) Ideation The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley, Jonathan Littman, and Tom Peters (Broadway Business, 2001) IdeaSpotting: How to Find Your Next Great Idea by Sam Harrison (How Books, 2006) Visual Thinking The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam (Portfolio Hardcover, 2008) Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 2009) (pp. 221–240) Prototyping Serious Play: How the World's Best Companies Simulate to Innovate by Michael Schrage (Harvard Business Press, 1999) Designing Interactions by Bill Moggridge (MIT Press, 2007) (ch. 10) Storytelling The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning (Jossey-Bass, 2005) Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (Random House, 2007) Scenarios The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz (Currency Doubleday, 1996) Using Trends and Scenarios as Tools for Strategy Development by Ulf Pillkahn (Publicis Corporate Publishing, 2008) Further Reading on Design and Business 190 bmgen_final.indd 190 6/15/10 5:44 PM