The Value Propositions Building Block describes the bundle of products and services that create value for a specifi c Customer Segment The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfi es a customer need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specifi c Customer Segment. In this sense, the Value Proposi- tion is an aggregation, or bundle, of benefi ts that a company oΩers customers. Some Value Propositions may be innovative and represent a new or disruptive oΩer. Others may be similar to existing market oΩers, but with added features and attributes. Value Propositions 2 of a specifi c Customer Segment. In this sense, the Value Proposi- tion is an aggregation, or bundle, of benefi ts that a company oΩers customers. Some Value Propositions may be innovative and represent a new or disruptive oΩer. Others may be similar to existing market oΩers, but with added features and attributes. VP bmgen_final.indd 22 6/15/10 5:32 PM