166 PrototyPIng desIgn 166 Eight Business Model Prototypes for Publishing a Book Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes Eight Business Model Prototypes for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book for Publishing a Book Here are eight different business model prototypes outlining possible ways to publish a book. Each prototype highlights different elements of its model. bmgen_final.indd 166 6/15/10 5:43 PM