patterns 75 the long tail VP CR CH CS KP KA KR R$ C$ The value proposition of a Long Tail business model is characterized by oΩering a wide scope of “non-hit” items that may co-exist with “hit” products. Long Tail business models may also facilitate and build on user-generated content. This model is based on aggregating small revenues from a large number of items. revenue streams vary; they may come from advertising, product sales, or subscriptions. The main costs incurred cover platform development and maintenance The key resource is the platform; key activities include platform develop- ment and maintenance and niche content acquisition and production. Niche content providers (professional and/or user-generated) are the key partners in this pattern. A Long Tail business model can serve both profes- sional and amateur content producers, and may create a multi-sided platform (see p. 76) catering to users and producers alike. Long Tail business models focus on niche customers . Long Tail business models usually rely on the Internet as a customer relationship and/or transaction channel. bmgen_final.indd 75 6/15/10 5:35 PM