Seven Faces of Business Model Innovation The Senior Executive Jean-Pierre Cuoni, Chairman / EFG International Focus: Establish a new business model in an old industry Jean-Pierre Cuoni is chairman of EFG International, a private bank with what may be the industry’s most innovative business model. With EFG he is profoundly transforming the traditional relationships between bank, clients, and client relationship managers. Envisioning, crafting, and executing an innovative business model in a conservative industry with established players is an art, and one that has placed EFG International among the fastest growing banks in its sector. The Intrapreneur Dagfi nn Myhre, Head of R&I Business Models / Telenor Focus: Help exploit the latest techno- logical developments with the right business models Dagfi nn leads a business model unit at Telenor, one of the world’s ten larg- est mobile telephone operators. The telecom sector demands continuous innovation, and Dagfi nn’s initiatives help Telenor identify and understand sustainable models that exploit the potential of the latest technological developments. Through deep analysis of key industry trends, and by develop- ing and using leading-edge analytical tools, Dagfi nn’s team explores new business concepts and opportunities. The Entrepreneur Mariëlle Sijgers, Entrepreneur / CDEF Holding BV Focus: Address unsatisfi ed customer needs and build new business models around them Marielle Sijgers is a full-fl edged entrepreneur. Together with her business partner, Ronald van den Hoff, she’s shaking up the meeting, congress, and hospitality industry with innovative business models. Led by unsatisfi ed customer needs, the pair has invented new concepts such as Seats2meet.com, which allows on-the-fl y booking of meetings in untraditional locations. Together, Sijgers and van den Hoff constantly play with new business model ideas and launch the most promising concepts as new ventures. bmgen_final.indd 6 6/15/10 5:31 PM