34 The Key Resources Building Block describes the most important assets required to make a business model work Every business model requires Key Resources. These resources allow an enterprise to create and oΩer a Value Proposition, reach markets, maintain relationships with Customer Segments, and earn revenues. DiΩerent Key Resources are needed depending on the type of business model. A microchip manufacturer requires capital-intensive production facilities, whereas a microchip designer focuses more on human resources. Key resources can be physical, fi nancial, intellectual, or human. Key resources can be owned or leased by the company or acquired from key partners. Key Resources Kr 6 bmgen_final.indd 34 6/15/10 5:32 PM