179 aCtIVIty desIgn 179 Talk & Image Video Clip Role Play Text & Image Comic Strip description Tell the story of a protago- nist and his environment using one or several images Tell the story of a protago- nist and his environment using video to blur lines between reality and fi ction Have people play the roles of a story’s protagonists to make the scenario real and tangible Tell the story of a protago- nist and his environment using text and one or several images Use a series of cartoon images to tell the story of a protagonist in a tan- gible way when? Group or conference presentation Broadcast to large audi- ences or in-house use for decisions with important fi nancial implications Workshops where par- ticipants present newly developed business model ideas to each other Reports or broadcasts to large audiences Reports or broadcasts to large audiences time & cost Low Medium to high Low Low Low to medium SuperToast, Inc. Business Model Start practicing your business model storytelling skills with this simple, slightly silly exercise: The business model of SuperToast, Inc. outlined in the Canvas below. You can start anywhere you like: with Customers, the Value Proposition, Key Resources, or elsewhere. Invent your own story. The only constraints are the nine images that outline SuperToast Inc.’s business model. Try telling the story several times, starting from different Building Blocks. Each starting point will give the story a slightly different twist and emphasize different aspects of the model. By the way, this is a wonderful approach to introducing the Business Model Canvas to the “uninitiated” in a simple and engaging way—with a story. ©XPLANE 2008 constraints are the nine images that outline SuperToast Inc.’s business model. Try telling the story several times, starting from different Building Blocks. Each starting point will give the story a slightly different twist and emphasize different aspects By the way, this is a wonderful approach to introducing the Business Model Canvas to the “uninitiated” in a simple and constraints are the nine images that outline SuperToast Inc.’s business model. Try telling the story several times, starting from different Building Blocks. Each starting point will give the story a slightly different twist and emphasize different aspects By the way, this is a wonderful approach to introducing the Business Model Canvas to the “uninitiated” in a simple and bmgen_final.indd 179 6/15/10 5:43 PM