211 driving trends market forces industry forces macro- economic forces forces economic forces forces VPCR CH CS KPKA KR R$ C$ R$ VP CR CS KA KP KR C$ KP CS KP KP KP KP KR KR CS CS CS CS industry forces macro- economic forces Time Options driving trends market forces — present environment — — projected environment — bmgen_final.indd 211 6/23/10 1:15 AM