158 VIsuaL thInKIng desIgn 158 A powerful way to explain a business model is to tell a story one image at a time. Presenting a full description within the Business Model Canvas can overwhelm an audience. It’s better to introduce the model piece by piece. You could do this by drawing one piece after another, or by using PowerPoint. An appealing alternative is to pre-draw all the elements of a business model on Post-it™ notes, then put them up one after another as you explain the model. It allows the audience to follow the build-up of the model, and the visuals complement your explanation. Telling a Visual Story bmgen_final.indd 158 6/15/10 5:42 PM