224 using swot assessment analysis results to design new business model options A structured SWOT assessment of your business model yields two results. It provides a snapshot of where you are now (strengths and weaknesses) and it suggests some future trajectories (opportunities and threats). This is valuable input that can help you design new business model options toward which your enterprise can evolve. SWOT analysis is thus a signifi cant part of the process of designing both business model prototypes (see p. 160) and, with luck, a new business model that you will eventually implement. bmgen_final.indd 224 6/15/10 5:44 PM