In previous sections we taught you a language for describing, discussing, and designing business models, described business model patterns, and explained techniques that facilitate the design and invention of new business models. This next section is about re-interpreting strategy through the lens of the Business Model Canvas. This will help you constructively question established business models and strategically examine the environment in which your own business model functions. The following pages explore four strategic areas: the Business Model Environment, Evaluating Business Models, a Business Model Perspective on Blue Ocean Strategies, and how to Manage Multiple Business Models within an enterprise. Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models bmgen_final.indd 199 6/15/10 5:44 PM