Recommended •  Introducing the SiriusDecisions Content Model Research •  The SiriusDecisions Content Model: Definitions •  Content Operations: The Hub for the B-to-B Content Process •  The Pulse: The State of B-to-B Content •  Sales Enablement and Content Operations: Building the Relationship •  Maximizing Content Value Through Reuse •  Conducting a Field Content Collection Week •  An Introduction to Content Marketing Software •  Select Practice: Illumina: Cutting Through Content Clutter •  Conducting a Content Process Gap Analysis •  Building a Persona-Based Content Framework •  Building and Using a Content Blueprint © 2015 SiriusDecisions. All Rights Reserved 36