The True External Cost of Content As organizations grow, they rely much more heavily on external SiriusPerspective: agency partners to support content creation needs. How much does your organization 3.5 $8.2M spend on external content creation 10.4 agencies annually? SiriusDecisions 2015 Cost of Content survey $4M $175K 8.3 agencies 3.5 agencies <$100M< <$1B< © 2015 SiriusDecisions. All Rights Reserved 10