The True Internal Cost of Content Internal content costs are a hidden expense, but internally generated SiriusPerspective: content is not free and actually represents the majority of b-to-b content expenditure. How much of the content creation process is executed internally? 53% SiriusDecisions 2015 Cost of Content survey 63% 80% <$100M< <$1B< © 2015 SiriusDecisions. All Rights Reserved 13