The True Internal Cost of Content Internal content costs are a hidden expense, but internally generated SiriusPerspective: content is not free and actually represents the majority of b-to-b content expenditure. Total costs of internally generated content SiriusDecisions 2015 Cost of Content survey and Cost of Content $9.3M Benchmark Model $6.8M $0.7M <$100M< <$1B< © 2015 SiriusDecisions. All Rights Reserved 14