2015 Cost of Content Survey We surveyed 291 b-to-b professionals with strong knowledge and/or SiriusPerspective: decisionmaking authority over content creation, across revenue bands and industries. Revenue Industry 12% <$100m 21% IT 11% 32% $101m to $500m 43% Healthcare $501m to $1b Financial Services 20% $1b to $5b 22% 26% $5b< 15% Other © 2015 SiriusDecisions. All Rights Reserved 7