The True Cost of B-to-B Content Enterprise-size organizations spend roughly twice what they think SiriusPerspective: they do on content − emerging growth organizations spend more than 10 times! SiriusDecisions 2015 Cost of Content survey $8.2M $4M $17.5M $10.8M Content $175K Creation $0.9M <$100M< <$1B< Investment © 2015 SiriusDecisions. All Rights Reserved 17