Content Creation: Defined The creation phase of content determines the potential of an asset to SiriusPerspective: create value when and if it is activated. CONTENT CREATION Ideation: Content is Design: The packaging for Build: The phase in which conceived of as a a content asset is a content asset or set of raw conceived and set of assets is materials. planned for. produced. Examples: Examples: Examples: -  Primary research -  Template development -  Video production -  Messaging creation -  Creative concept -  Graphic design -  Copywriting development -  Editorial © 2015 SiriusDecisions. All Rights Reserved 5