Enterprise Content Marketing Mix Enterprise-size organizations have shifted efforts from outbound to SiriusPerspective: inbound and have the financial means to pioneer trendier and more expensive formats. c i $17.5M ad Web h blog post ap page r 34 47 g 93 41 o f n i case press email study release video 55 30 28 19 { white paper Webcast 25 VAT 8 brochure sales 51 28 presentations 9 ebook 25 SiriusDecisions 2015 Cost of Content survey © 2015 SiriusDecisions. All Rights Reserved 20