Mid-Sized Content Marketing Mix Mid-sized companies’ marketing mix is outbound-heavy, with a SiriusPerspective: focus on email and sales collateral, but inbound content is on the rise. sales blog post $10.8M email presentation 17 31 52 y white paper 8 d c e 14 i u h as t ap s r e 24 23 g press l e web ebook o e page f r n as 13 12 i { c brochure 39 ads webinar video 11 10 18 VAT 6 SiriusDecisions 2015 Cost of Content survey © 2015 SiriusDecisions. All Rights Reserved 19