Emerging Growth Content Marketing Mix Smaller organizations’ marketing mix is heavily weighted toward SiriusPerspective: common internally generated outbound assets such as emails and sales decks. Web page 9 email 8 23 10 brochure blog post r e $0.9M ad case study ap 4 p 3 8 press release e t { sales 4 i presentation Webcast wh infographic 16 4 video 1 4 SiriusDecisions 2015 Cost of Content survey © 2015 SiriusDecisions. All Rights Reserved 18