Top Internal Content Creators Product management tops the list because it is a large function SiriusPerspective: that spends almost half its time – which is expensive – creating content. SiriusDecisions 2015 Cost of Content survey % of total % time spent content- creating % total creating content FHR cost headcount 1. Product Management................................................................................... 40% 45% $69 47% 2. Field Marketing............................................................................................. 22% 43% $47 18% 3. Portfolio Marketing...................................................................................... 15% 40% $63 15% 4. Marcomm...................................................................................................... 6% 54% $40 5% 5. Corp. Comm..................................................................................................... 5% 43% $48 4% 89% © 2015 SiriusDecisions. All Rights Reserved 15