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CASE STUDY The Partnership In Action Help customers research etouches works closely with G2 Crowd to collect verified user reviews, promote products and justify brand awareness, and build up a repository of data to educate prospective clients. purchasing decisions. After running a review campaign, etouches was recognized as one of the top players in the Event Management category. etouches has benefitted from G2 G2 Crowd Grid℠ reports rank Crowd review data and testimonials, qualified leads, and competitive intel. products based on verified G2 Crowd's Competitive Intelligence user reviews, customer satisfaction and market presence within software etouches utilizes many tools to collect quantitative competitive data, but was categories. Software buyers specifically looking for a way to collect qualitative data on their competitors. G2 use Grid reports to research Crowd has been a great resource for them to gather this type of competitive intel. products, learn more about etouches uses G2 Crowd to research the competition and to identify what users features and product think about product features, direction, and pain points. They have used this capabilities and justify information to create a battle card comparing their product and their competitor’s purchasing decisions. After products. upgrading to a Branding profile, etouches worked closely with G2 Crowd to gather the necessary reviews to be featured on the Event Management Software Grid report. Our data powers world-class marketing campaigns Educate and engage with prospective buyers through in-depth and timely product information generated from trusted Help customers peers – information that they research products cannot get anywhere else. and justify purchasing decision www.g2crowd.com | 847.748.7559 | [email protected]

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