CASE STUDY THE RESULTS To date, G2 Crowd has helped Kimble PSA drive more than 100 reviews. Well-Qualified Increased Brand Competitive Leads Awareness Wins “G2 Crowd gives people choice The Results – Brand Awareness and Qualified Leads from multiple providers—it doesn’t matter how many G2 Crowd’s verified user reviews assure Kimble that “real” customers are marketing dollars a firm has commenting on its PSA solutions, as well as competitors’ products. Through G2 to spend. It’s not about telling Crowd, prospective customers gain a balanced and independent view of multiple people what to buy: it’s about PSA solutions in one place. Kimble’s results include higher brand awareness and educating buyers.” well-qualified leads. Kimble also leverages its high user-satisfaction ratings in the highly competitive Mark Robinson, PSA category to reach prospective buyers. This is a distinct advantage, as Kimble’s Chief Marketing Officer, solutions may not be highly visible on the web because some competitors have Kimble Professional Services larger marketing budgets for online advertising. Automation Thanks to G2 Crowd reviews, customers are also able to see how Kimble’s PSA solutions work with complementary “best-in- class” products from other vendors. This allows Kimble to gain an edge against larger firms with suite solutions that include a PSA component. The Action Plan – Leveraging G2 Crowd Reviews By using G2 Crowd as a key part of its marketing efforts, Kimble has leveled the playing field for its specialized PSA solution. Kimble’s customer success teams point clients and prospective customers to the G2 Crowd site for impartial and independent reviews. Reviews also establish an important feedback loop, creating a better experience for users. In addition, Kimble sees a trend toward moving away from product suites to individual products. Capitalizing on this idea, Kimble ensures that its products can be integrated with other software to customize user experience. Thanks to G2 Crowd, the best vendors of each software category rise to the top, accelerating the industry shift to best of breed. www.g2crowd.com | 847.748.7559 | [email protected]