8. Texture Principles Ÿigh touch is essential to build a highš tech brand. ntegrating tetures in static or otion grahics can create engaging eeriences that bring a richness to the surface. t’s an oortunit to blend art and technolog—cobining eleents of surrise and beaut with usabilit interface and the Cisco brand. ˆ€ The Cisco Brand / Cisco Brand dentit ­ste